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5 Reasons Why Video Content Marketing Is Important for Your SEO

Writer's picture: John ParsonsJohn Parsons

YGTMedia Blog - Video for SEO

Video content marketing is essential for capturing your intended audience’s attention and increasing brand awareness. SEO requires various technical elements, but no matter what, content remains at the heart of a website’s search engine optimisation effectiveness.


Video marketing is an excellent way to create content that fits your SEO objectives. In the past 10 years, video production has been a key factor in creating a successful SEO plan. Besides increasing your website’s rankings, video content can be beneficial in many other ways. It can help advertise products and services on websites and social media sites and may even lead to better sales figures.


Video content has a great influence on SEO. In this blog, we will explore the reasons why this is so. Keep reading to understand the benefits and advantages of video marketing.


  • Video content boosts engagement: Video content is a great way to keep visitors on your website for longer periods of time. The longer visitors stay on your site, the more likely they are to engage with your brand, share your content, and ultimately convert.

  • Video content increases click-through rates: Including video content in your website can improve click-through rates (CTR) by up to 65%. In search results, video thumbnails are much more likely to attract clicks compared to plain text links.

  • Video content improves user experience: Visitors to your website are more likely to return if they have a positive experience. Video content can help improve user experience by offering engaging and informative content in an easily digestible format.

  • Video content can increase backlinks: High-quality video content is more likely to be shared by other websites and social media users. This can lead to an increase in backlinks to your site, which is a key factor in SEO rankings.

  • Video content can drive conversions: Video content that showcases your products or services in action can help drive conversions. By visually demonstrating the benefits of your products or services, potential customers are more likely to make a purchase or take a desired action.


In conclusion, incorporating video content into your SEO strategy is an effective way to improve your website’s rankings, increase engagement, and drive conversions. By creating high-quality, engaging video content, you can take advantage of the many benefits that video marketing has to offer.

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