
Photography is an essential aspect of any small business, especially when it comes to showcasing products. Product photography is the classic method of capturing your product against a seamless background, allowing the product to take centre stage and highlight its unique features. This style of photography is perfect for showcasing the workmanship of your range and can be used in various marketing materials such as brochures or Instagram posts.
Another type of photography that can be used by your brand is lifestyle photography. This style of photography places your product into a setting to evoke a certain feeling or mood. By using different props, models, and backgrounds, lifestyle photography enables you to tell a story while contextualising your products. This type of photography is perfect for showcasing how your products can be used in real-world settings and can help your audience relate to your brand.

Shoot Planning -
Failing to plan is planning to fail. Start by developing a concept and a mood board by taking inspiration from your favourite brands or Pinterest. This will help set the direction for the shoot. It’s important to include a checklist of shots you need to capture, but don’t be afraid to get creative on the day and explore other angles or motions that aren’t on the list.
Shoot Equipment -
Invest your money into good quality backdrops for your product photography. If you’re just starting out, we recommend opting for a white shade so that it makes it easy to photoshop different colours on or cutout post-shoot!

Lighting -
Natural light is always the best for photos, so if you have a great source of light use it! You can get really creative by placing plants or objects from around your home to create super cool shadows. Natural lighting is free, but sometimes it’s hard to come by and can change quickly. So if you’re looking for consistency, we suggest investing in studio lighting such as a small soft box. Pay attention to the colour of the bulb, you’re aiming for a cool white.
Styling -
Experiment with props! Keep them simple, aligned with the colour scheme and relevant to the scene or your product. Avoid making your image distracting with too many elements in it. Remember, your goal is to sell the product.

Photo Editing –
Post production editing can take your product photos from bland to beautiful. When it comes to editing, every photographer has their preferences but we suggest starting with adjusting any brightness and exposure issues first. You want to make sure your colours are accurate before moving onto editing the contrast, highlights and shadows.

In conclusion, incorporating both product and lifestyle photography into your marketing strategy can help your small business stand out from the crowd. Get creative and have fun with it, and make sure to invest in quality lighting to ensure your photos are of the highest standard.