top of page

blog
Home / Blog
It's no secret that the marketing and social media landscape is constantly evolving, and keeping up with the latest trends can be overwhelming. But don't worry, we've got your back!
Take a look at our latest blogs to stay informed about the latest marketing updates and social media changes. Plus, we've got some free tips to help you boost your marketing efforts and feel more confident. Enjoy!

John Parsons
Jan 3, 20244 min read
The Significance of Keywords in Modern SEO
Keywords refer to the specific terms and phrases that individuals search for on the internet, whether they are looking for information,...

John Parsons
Dec 1, 20232 min read
Tips for Finding the Right Influencer for Your Brand: A Comprehensive Guide
Are you looking for ways to maximise your brand's reach? Social media has revolutionised the way businesses interact with their target...

John Parsons
Nov 1, 20232 min read
Google Business Profiles to Let You Manage Your Social Links
Google now allows you to include your social media links on your Google Business profile, increasing your exposure on Google Search and...

John Parsons
Oct 3, 20233 min read
Get your Retention Strategy Sorted Now
The easiest way to grow customers is not to lose them, too many organisations spend too much time and energy trying to secure new...

John Parsons
Jul 4, 20233 min read
Why Effective Communication is Critical
Benefits of Effective Communication Leads to the right information being shared Minimises conflict and confusion Saves resources such as...

John Parsons
Jan 4, 20232 min read
Do I need a Google Business Profile?
If you’re a bricks and mortar business (you have a physical office, restaurant or storefront where customers can visit you), or you work...

John Parsons
May 3, 20221 min read
Why Having a Business Mentor Is So Important
Having a business mentor can be extremely beneficial for small business owners. A mentor is someone who has experience in the industry...

John Parsons
Dec 1, 20212 min read
7 Social Media Content Ideas That Saves You Time
As a small business owner, you understand the need of using social media to communicate with your customers, but you don't know where to...

John Parsons
Aug 3, 20212 min read
6 Print Finishes That Make a Lasting Impression
Print media has a unique advantage over digital media in that it offers a sensory experience that engages multiple senses – touch, smell,...

John Parsons
Jul 6, 20212 min read
Expert Advice for Small Business ‘Digital Transformation’
Over the past decade, businesses of all sizes and industries have adapted to new technologies, leading to the popularisation of the term...

John Parsons
May 4, 20212 min read
Cold Calling is Not Difficult
I'll admit that it's not the most enjoyable task. When done poorly, or even mediocrely, it can be soul-destroying. Few of us received any...

John Parsons
Mar 3, 20212 min read
Selecting the Best Virtual Assistant: Why You Need One
Running a business can be a daunting task, and as a business owner, it is essential to have support that can help you achieve your goals....

John Parsons
Jun 30, 20202 min read
The Importance of Website Maintenance for All Websites
In today's world, having a website isn't enough. It's essential to maintain it regularly to keep up with the ever-changing digital...

John Parsons
May 5, 20202 min read
Do You Have a Press Kit on Your Website Yet?
A press kit is an essential tool that can help you get more exposure for your business. Journalists often use press kits to quickly...

John Parsons
Dec 4, 20191 min read
Maximising the Potential of Email
Email marketing can be a highly effective way to build and nurture relationships with your customers. However, to harness the power of...

John Parsons
Aug 6, 20191 min read
Why Calibrate Your Monitor?
One constant of online images is how irregular they appear on different computers. Some photos look great, others are awful. The reason...

John Parsons
Mar 6, 20193 min read
How To Do a Social Media Audit
Social media marketing is an exciting and dynamic way to promote your business, but when it comes to measuring results, things can get a...

John Parsons
Jul 3, 20182 min read
Five Innovative and Effective Marketing Strategies: Unleashing the Potential of Flyers
In the world of marketing, flyers have been considered a traditional method of advertising. However, it is essential to understand that...

John Parsons
Feb 7, 20181 min read
What To Consider When Designing a Business Card
When designing a business card, it’s important to consider the following factors: Purpose: Determine the purpose of the card. Is it for...

John Parsons
Aug 1, 20174 min read
Everything You Need to Know About Social Media Marketing Services For Small Businesses
Digital marketing comes in many forms, and for small businesses it's important to know what to look for when seeking out digital...
bottom of page