
Print media has a unique advantage over digital media in that it offers a sensory experience that engages multiple senses – touch, smell, and sight. This affords exclusive opportunities to express brand values, a concept that can be more difficult to communicate through online channels. Apart from the design and choice of paper, special print finishes can also be utilised to effectively convey your message.
Print finishes are the special touches that transform a plain piece of paper into something special. They can add texture, shine, depth, and dimension to your printed materials. Here are six print finishes that can make your printed materials stand out:
Spot UV Coating: This finish involves applying a glossy, clear coating to specific areas of a printed piece. It creates a contrast between the coated and uncoated areas, making the coated areas pop. Spot UV coating is commonly used to highlight logos, text, or other important elements.
Foil Stamping: This process involves adding a metallic or coloured foil to a printed piece. Foil stamping can add a luxurious or high-end feel to your printed materials. It's often used for business cards, invitations, and packaging.
Embossing/Debossing: Embossing and debossing involves pressing an image or text into the paper to create a raised or recessed effect. This finish adds texture and dimension to your printed materials, making them stand out.
Die-Cutting: This process involves cutting a printed piece into a unique shape. Die-cutting can be used to create business cards, brochures, and packaging that stand out from the crowd.
Soft Touch Coating: This finish involves applying a velvety, matte coating to a printed piece. It creates a tactile experience that makes your printed materials feel soft and luxurious to the touch.
Varnishing - Applying varnish to paper or card produces a smooth and consistent texture. As well as improving the look and feel of a printed piece, varnishing also seals the ink to help it last longer.
By incorporating these print finishes into your printed materials, you can create a lasting impression and ensure that your message is conveyed effectively.