A press kit is an essential tool that can help you get more exposure for your business. Journalists often use press kits to quickly gather information about your company and its products or services. A good press kit should contain all the relevant information that a journalist would need to write a story about your business.
Your press kit should include a company overview, key facts and figures, product or service descriptions, images, videos, press releases, contact information, and any other relevant information that can help journalists understand your business and its value proposition.
Make sure that your press kit is easy to navigate and download. You can also include a FAQ section to address any common questions that journalists might have.
Finally, keep your press kit up to date and relevant. Refresh it periodically with new information, images, and data that can help journalists tell a compelling story about your business. With a well-designed and informative press kit, you can increase your chances of getting positive press coverage and exposure for your business.
Here is our list of things to be in your Press Kit:
Contact details! How can a journalist quickly reach someone to set up an interview or get a comment for their story? This could be your external PR agency, or a personal assistant with access to the leadership team. Be sure to include phone numbers for speed
Leadership bios
Details of what those people can comment on as experts e.g. remote working, mobile phones, the UK property market, personal finance for millennials
Downloadable headshots of your leadership team
Downloadable whole team shots
Downloadable company logos
Any data-driven reports, press releases or press statements that you’ve issued in the past (be sure to include dates for reference, and methodology for surveys)
Recent press coverage can be included in a press kit, although many businesses prefer to keep this on a separate (client-facing) webpage
This could be the difference between press coverage or zero exposure.
